---
title: Orientation meeting on Asian expansion | SIBA SWISS
description: Gain clarity about your expansion into Asia. We will define the next steps for your company together in a non-binding discussion.
---

# Non-binding orientation meeting

## Gain clarity. Define the next steps.

In a 30-minute, non-binding orientation meeting, we clarify together  
whether and how an expansion to Asia makes sense for your company and which next step is the right one.

**-> Choose a suitable date**

## What do we clarify in the orientation meeting?

### 1. context & target image

- Why is the topic of Asia relevant now?
- What should be achieved in 3-6 months?

### 2. initial situation & scope

- Industry, product, current status
- What is already in place (partners, market knowledge, structure)?

### 3. timing & urgency

- Time horizon
- Important deadlines, events or internal dependencies

### 4. stakeholders & decision-making process

- Who decides?
- Who is involved operationally?
- Who else is involved?

### 5. budget framework (rough classification)

- No detailed budget necessary
- A rough framework is sufficient to make a realistic recommendation

### 6. fit check & recommendation

- Which package fits best?
- Which options or extensions make sense - and which don't?

### 7. next step

- Deep dive (60 min)
- Readiness check
- Scouting kick-off
- or consciously: no next step yet

[ Book an appointment ](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLC4kPfl%2FMvmG%2BlXaN4k7RvWANyDu34h%2FPQGi%2BBzaJUG2AqQHdxe25q3yVG6hLJ6uqxzf2f6U%2FBDA9fc2F5ZkXLq%2Fw4bKolMrkdBXbZ%2BAhxfIqxVfD1QBGg3qQUxCWsOURp4h4GUjKpqq7TYL2m%2BrvwvptFoJ6%2BpS3GlKkBb5FJ0EXDsBuwmjjkXXHcbCeJPQ%3D%3D&portalId=147248071)

## Who is the orientation interview intended for?

The orientation meeting is aimed at companies in Switzerland that are

- are considering expansion into China or other Asian markets
- already have initial ideas but do not yet have a clear structure
- want to realistically assess the risks, costs and timing
- are looking for a sound basis for decision-making - without sales pressure

The meeting is not a pitch or a consulting show, but a structured introduction.

![Outline of Switzerland, with several pins symbolizing Swiss companies](https://siba-global.ch/hs-fs/hubfs/01_SIBA-Asien-Expansion-Schweizer-Unternehmen.webp?width=1500&name=01_SIBA-Asien-Expansion-Schweizer-Unternehmen.webp)

[ Schedule a Call ](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLX8eQBO4Ep%2FPB%2BPFOqukEvxgQkZ4A3oB3akwfpxJgOr8L%2FM7gW%2F1z%2Bg0oltxQCQBF857hs3oWTEeRxoskKTVAXZx%2B6iLJSrlIHtGbWjcdK8jRJmgC0XbIFNlXfVepOf8ZzM6nu4XVGbWlhnmlj0uwV5qmQ4zJZEPQpi9ppE9FvGwc%2BBrofFpk9WNZS%2BkeBkg%3D%3D&portalId=147248071)

## What can you take away from the conversation?

The added value is tangible, even if it doesn't go any further.

You will receive

- 1-2 clear recommendations for the next steps
- a rough roadmap of the next steps
- a package recommendation, tailored to your situation
- if appropriate: a direct appointment for the next step

[ Appointment for orientation meeting ](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJM%2Fa6mdOWr9kHNR5V%2FEXhRkAViR2VniZNoth901QAiZB%2Bu4mHWwDrqoASbYIldQkPZRJ3iRCvk%2FuqEqS93fcwxKajiSpoFJKA7GaQC42t1LpeK%2BqQPYAY6%2BX%2FIXAqtVPUbFBYB7jf6h5tZtPydXVF4FGpRfpESsz7W0KzSN3WmI2teykAKs1JT8XAqvBLNoA%3D%3D&portalId=147248071)

### Why an orientation meeting first?

Because expansion into Asia is not a standard decision.

With the orientation meeting:

- avoid rash investments
- gain an external, realistic assessment
- gain structure before you commit yourself

One meeting. Clear next steps.

![Man in a suit runs up the stairs](https://siba-global.ch/hs-fs/hubfs/01_SIBA-Asien-Expansion-Erstgespraech.webp?width=1500&name=01_SIBA-Asien-Expansion-Erstgespraech.webp)