Non-binding orientation meeting
Gain clarity. Define the next steps.
In a 30-minute, non-binding orientation meeting, we clarify together
whether and how an expansion to Asia makes sense for your company and which next step is the right one.
-> Choose a suitable date
What do we clarify in the orientation meeting?
1. context & target image
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Why is the topic of Asia relevant now?
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What should be achieved in 3-6 months?
2. initial situation & scope
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Industry, product, current status
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What is already in place (partners, market knowledge, structure)?
3. timing & urgency
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Time horizon
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Important deadlines, events or internal dependencies
4. stakeholders & decision-making process
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Who decides?
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Who is involved operationally?
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Who else is involved?
5. budget framework (rough classification)
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No detailed budget necessary
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A rough framework is sufficient to make a realistic recommendation
6. fit check & recommendation
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Which package fits best?
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Which options or extensions make sense - and which don't?
7. next step
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Deep dive (60 min)
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Readiness check
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Scouting kick-off
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or consciously: no next step yet
Who is the orientation interview intended for?
The orientation meeting is aimed at companies in Switzerland that are
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are considering expansion into China or other Asian markets
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already have initial ideas but do not yet have a clear structure
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want to realistically assess the risks, costs and timing
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are looking for a sound basis for decision-making - without sales pressure
The meeting is not a pitch or a consulting show, but a structured introduction.

What can you take away from the conversation?
The added value is tangible, even if it doesn't go any further.
You will receive
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1-2 clear recommendations for the next steps
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a rough roadmap of the next steps
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a package recommendation, tailored to your situation
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if appropriate: a direct appointment for the next step
Why an orientation meeting first?
Because expansion into Asia is not a standard decision.
With the orientation meeting:
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avoid rash investments
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gain an external, realistic assessment
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gain structure before you commit yourself
One meeting. Clear next steps.
