Iwan Wuelser
Position:
CEO of SIBA Swiss and SIBA China
Function in the company:
strategic orientation, market entry consulting and operational implementation for company growth
Location:
Shanghai
Brief portrait
Iwan Wuelser is co-founder and CEO of SIBA Swiss and SIBA China. He supports Swiss and Chinese companies in their expansion between Asia and Europe - from the initial strategic orientation to a sustainable market presence.
As an entrepreneurial sparring partner, he combines Swiss quality standards with in-depth knowledge of the Asian markets. His approach is pragmatic and results-oriented: no theoretical concepts, but implementable strategies with clear responsibility for the results.
Expertise & focus
Iwan Wuelser has many years of experience in international business development - particularly from Switzerland to Asia. He knows the specific challenges of Asian markets: regulatory hurdles, cultural dynamics, different management styles and the importance of trust in business development.
His focus areas include market entry strategies, the selection of suitable business models (WFOE, joint venture, distribution partnerships), the development of local structures and the long-term scaling and optimization of market presence.
Market entry strategies Switzerland-China/Asia
Operational support during expansion
Governance structures and scaling models
Building sustainable partnerships and networks
Cultural and regulatory advice
Markets & regions
The focus is on China, where Iwan Wuelser has built up a deep knowledge of the market through SIBA China - from regulatory structures and partner networks to current market trends. He also has practical experience in Southeast Asia - Vietnam, Thailand, Singapore - as well as in India, with a focus on technology, industry and strategic partnerships.
I don't see myself as a traditional consultant, but as an entrepreneurial partner who is actively involved in the implementation. I am first interested in the 'why' behind an expansion. I build on this - with an honest assessment of the market situation, clear goals and concrete next steps. No sales promises, but commitment.
Iwan Wuelser
Partner for Swiss companies
Iwan Wüsler works with Swiss SMEs, start-ups and mid-caps that want to expand their business activities to Asia. He is the direct point of contact and takes responsibility for the success of their expansion. With SIBA Swiss in Lucerne and SIBA China in Shanghai, Swiss companies benefit from end-to-end support - from needs-oriented planning to market entry and operational implementation on site.
Industry experience
Industry
Mechanical engineering
MedTech
FinTech
B2B services
From strategy to market presence
Strategic market selection
Analysis of the target market, evaluation of opportunities and risks, decision for the right market.
Choice of partner and business model
Selection of local partners, definition of the appropriate structure (WFOE, joint venture, distribution).
Operational implementation
Support market entry, coordinate initial steps on site, ensure compliance with regulatory requirements.
Scaling and growth
Building a long-term market presence, optimizing structures, strengthening networks.
Sustainable anchoring
Even after market entry, Iwan Wuelser remains involved as a contact person in order to secure the position in the target market in the long term.
Next step
Are you planning to enter the Asian market? In an initial orientation meeting, we clarify together where you stand, where you want to go and what steps are necessary to achieve this - openly, honestly and without sales promises.