We support Swiss SMEs entering the Asian market
SIBA Swiss is the Swiss hub of SIBA Global and the central starting point for Swiss companies planning to enter China and selected Asian markets.
From our location in Lucerne, we manage international expansion projects with Swiss precision, a clear structure and a strong local network.

We do not work in isolation from Switzerland, but together with our operational teams in the target market. First and foremost with SIBA China in Shanghai. In this way, we combine strategic planning and project management in Switzerland with real implementation expertise on site.
Daniel Jäggli
Managing Director SIBA SWISS
Your advantages with SIBA SWISS
Swiss contact person
Clear plan
Local experts
Market knowledge
Cultural and local expertise
Competence of authorities
Knowledge of local business practice
Our services for Swiss companies
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DISCOVER
Readiness & market entry strategy for China and Asia
We clarify whether and how China/Asia suits you - including risk/opportunity picture and concrete roadmap.
What you receive
- China/Asia readiness check & target picture (market/offer/team)
- Prioritized markets & entry options (partner/location/model)
- 90-day plan: next steps, budget framework, responsibilities
Was Sie erhalten
- China/Asien-Readiness-Check & Zielbild (Market/Offer/Team)
- Priorisierte Märkte & Entry-Optionen (Partner/Standort/Modell)
- 90-Tage-Plan: nächste Schritte, Budgetrahmen, Verantwortlichkeiten
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LAUNCH
Partner & location scouting + setup preparation
From strategy to implementation: shortlist, meetings, validation - and a clean start plan for on site.
Focus on
- Partner and location scouting with SIBA China (Shanghai) & Hubs
- Setup plan: organization, roles, initial resources on site
- Support during appointments (incl. cultural/communicative navigation)
Fokus
- Partner- und Standort-Scouting mit SIBA China (Shanghai) & Hubs
- Setup-Plan: Organisation, Rollen, erste Ressourcen vor Ort
- Begleitung in Terminen (inkl. kulturelle/kommunikative Navigation)
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TRACTION
Initial customer contacts & operational basics
We help you to take the first stable steps in the market - with local implementation and Swiss project management.
Typical deliverables
- Go-to-market basis (pitch/material/do's & don'ts)
- Support with HR/Finance/Compliance basics (with partners)
- Customer/partner appointments, pilot options, follow-up structure
Typische Deliverables
- Go-to-Market-Basis (Pitch/Material/Do’s & Don’ts)
- Unterstützung bei HR/Finance/Compliance-Basics (mit Partnern)
- Kunden-/Partner-Termine, Pilot-Optionen, Follow-up-Struktur
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ACCELERATOR
Scaling, pipeline & sales enablement
For companies that want to quickly achieve resilient pilot projects and sales - with a system.
Growth building blocks
- Structured pipeline development (e.g. 8-12 week program)
- Intercultural sales enablement / boot camp for teams
- Delegation/learning trip & matching program in China and Asia
Growth-Bausteine
- Strukturierter Pipeline-Aufbau (z.B. 8–12 Wochen Programm)
- Interkulturelles Sales-Enablement / Bootcamp für Teams
- Delegations-/Lernreise & Matching-Programm in China und Asien
The first step to Asia: The orientation meeting
In a 30-minute orientation meeting, we will show you how SIBA SWISS supports Swiss companies entering the Asian market. Together, we will assess your current situation and clarify which entry makes sense for your company.
Individual, structured and non-binding.