Orientation Call

Building a pipeline in China & Asia

First customer contacts, pilots and a stable basis

We help Swiss companies to take their first steps in the market: Go-to-market basics, first customer/partner appointments and operational basics - with local implementation and Swiss project management

Who is Traction for?

Ideal for Swiss companies that ...

  • want to win their first customers in China/Asia or accelerate their entry,

  • need to move from "interest" to concrete appointments, pilots and offers,

  • want to systematize local communication and follow-up,

  • at the same time want to set up HR / Finance / Compliance in such a way that they remain capable of acting.

relaxed office scene with smiling people

What do you get?

Go-to-market basis (pitch & material)

Key messages, value proposition, elevator pitch, one-pager / slides, local do's & don'ts (incl. objection handling).

Target customer & lead setup

ICP / target criteria, longlist / shortlist, contact strategy, outreach templates, appointment logic and tracking.

Customer/partner appointments & follow-up structure

Meeting preparation, agenda, roles, protocol format, next steps and a follow-up rhythm that works in China / Asia.

Pilot options & "Proof" packages

Pilot design (scope, duration, resources), price/offer logic, clear decision gates (go/no-go) and transfer to a scalable deal.

Operational basics (with partners)

HR/payroll setup, finance basics, invoicing/payment logic, contract basics and compliance checks - pragmatic, not bureaucratic

Procedure/process close to the customer

Step 1:

Kick-off (60-90 min.)

Goals, target customers, offer, priorities and KPI definition (e.g. meetings / week, pilot rate, conversion).

Step 2:

Go-to-market ready (1-2 weeks)

Pitch, material, messaging and outreach setup - so that the communication is right.

Step 3:

Activate pipeline (2-6 weeks)

Deadlines, pilots, offer loop and structured follow-up; we manage the pipeline with clear KPIs.

Step 4:

Stabilize & Scale

Playbooks, roles and operating rhythm (Weekly Review/Monthly Steering) so that it does not "depend on people".

What do we need from you (so that it goes quickly)?

  • Product/service description + 3-5 typical use cases

  • Target customer segments, desired industries, no-go's

  • Price range/commercial guidelines (roughly enough)

  • Existing contacts/leads (if available)

  • Availability of 1-2 internal contacts (sales/tech/operations)

Hand ticks list on tablet

Results you can expect

Plannable initial market activity with a clear structure instead of an ad hoc push

First qualified meetings and concrete pilot/offer options

Transparency about pipeline, status, next steps and responsibilities

An operational basis that does not slow down growth

Timetable & confidentiality

  • Typical launch: possible within a few days

  • Timeframe: 4-8 weeks to a stable, controllable pipeline (depending on industry/availability)

  • Confidentiality: confidential treatment of all information; NDA on request

Build a pipeline now

Non-binding initial meeting - we check how quickly we can set up deadlines, pilots and operational basics together.

Focus on implementation.

Clear KPIs.

Swiss governance + local execution.